Something Big Has Arrived in the North West

Something big has arrived in the North West. Our new flagship store is now open with appointments being taken for Prom and Special Occasion 2027. We have rebranded as Millie & Rose. Watch out for exciting new offers, deals and even a chance to win your prom dress!

Book your prom and occasion appointment here

Or call us on 0161 393 8444 and leave us a message and we'll get back to you.

We’re thrilled to announce the rebranding of our first high street boutique in the UK and have chosen our hometown as the UK HQ for Millie and Rose, the Home of Prom.

It’s a dream come true for Bolton owners Mark and Gayle Evans.

Expect to see luxury brands for prom, Cinderella ballgowns for black tie events and eveningwear mixed in with ultra classic black dresses and wedding guest outfits.

A Dream Come True Opening Store

It’s been a long time in the making for the local couple who have seen the online brand grow from its birth in 2010 as one of the UK’s first dropship fashion businesses.

In what seems like full circle, Millie and Rose is investing in more traditional high street retail to establish a more boutique and intimate feel. The brand has seen a rollercoaster ride in fashion retail over the last 15 years.

But today we are bringing our expertise to prom and special occasion dressing.

“There really is nothing more powerful than wearing the right dress,” Mark, whose background is as a former director of the Shop Direct Group explains. " We are also showcasing black tie and red carpet styles for your celebrity big moment."

A New Era for New Boutique

Mark Evans, CEO, said: “It may seem strange for many online retailers to branch out onto the high street, especially at a time of uncertainty in the economy. But we strongly believe in our vision. A new era begins as we continue to invest in the fashion industry. “

Why Bolton?

The store is now open. Prom bookings are being taken, see link below to secure your place, as the former local Coop building (some may remember it as Grays Office Supplies) is being transformed into a premium shopping experience.

Drop in and Browse

And finally, Mark added: We are continuing to run an  online store. The Bolton flagship shop will be an extension of our vision. It’s been a rocky ride for all retail over the last 15 years and many brands are falling by the wayside. We are now a successful, small independent business and we hope local people will get behind this opportunity to shop local.

“We have often had requests from customers to try on our dresses and now those in the North-West can travel easily to our store to try on must-wanted special occasion pieces.

“We are excited with the new possibilities the store gives us. Who knows, it maybe the first of many stores across the UK,” Mark quipped.

Opening times for the store: Monday closed, Tuesday, Wednesday, Friday 11am-5pm. Late night opening Thursday until 7pm. Saturday 10am - 5pm. Sundays 11am - 4pm. 

Monday - Closed

Tuesday - Closed

Wednesday - 11am - 5pm

Thursday - 11am - 7pm

Friday - 11am - 5pm

Saturday 10am - 6pm

Sunday 11am - 4pm

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